Midas Pharma – A New Stand Concept After 20 Years

After approximately 20 years of continuous collaboration at CPhI, a completely new stand concept was developed for Midas in 2023 – inviting, friendly, and modern. The stand features numerous meeting cabins built from modular system construction materials with fabric retention profiles and rubber lip keder technology to create enclosed spaces. All main components are reusable and stored by PA. From 2024 onwards, the concept has been recognized with the Better Stands Gold Award.