Röhm Plexiglas – Visual Pull Effect in a Narrow Space

Inline stand (only one narrow side open, 3 sides closed) with 80 sqm at K 2019. The challenge: minimal long-range visibility due to neighboring stands. The solution was colorful light elements ("blinkers") on the side walls, reminiscent of automotive tail lights, with gently pulsating light extending around the corners – visually drawing visitors into the stand. Central column fully clad in Black and Bright panels with LED screen behind. This stand served as the prototype for the later Fakuma concept. Link: https://www.roehm.com/de/story/wenn-ein-messestand-selbst-zum-exponat-wird